Pepsi is getting into the cocktail mixer space. The brand announced this week the launch of Neon Zebra a new line of non-alcoholic cocktail mixers meant to be used to make drinks at home, something we’ve all been doing a lot more of over the past year.
“With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers’ needs for convenience – to cut out time and mess without compromising on quality and taste,” said Emily Silver, VP of Innovation & Capabilities, PepsiCo Beverages North America.
“Neon Zebra adds a new level of personality in the cocktail mixer category with its bold flavors and colors and easy-to-use, recyclable mini-can format. We’re thrilled with this new venture and all of the opportunities to come in the mixology category.”
The New Zebra line comes in four different flavors:
- Margarita Mix: Paired with your favorite tequila, it’s tangy and bold with a flavorful citrus kick of lime.
- Strawberry Daiquiri Mix: Sweet & fruity strawberry flavor with a hint of lime. The perfect balance with your favorite rum.
- Mojito Mix: Tasty lime and the light sweetness of real sugar makes a refreshing mojito, mixed with your rum of choice.
- Whiskey Sour Mix: Sour, but not too tart, for a balanced citrus flavor your whiskey will appreciate.
All are made without alcohol, so you can use them with your particular spirit of choice. Each can of the mixer (yes, it comes in cans) is good for two cocktails. To mix one up you just have to add 3oz of liquor to the contents of the can over a little ice.
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The move comes following a successful year for cocktail mixers as a category. The cocktail mixers category (including total mixers, ginger beer, club soda, and tonics) saw 28% growth in 2020 and is worth more than $858MM.
Neon Zebra will start to roll out nationwide across retail and online stores for an MSRP of $6.99-$7.99 for six 7.5FL oz cans.