A reservation at Manhattan’s Carbone may be nearly impossible to secure, but the flavors of the esteemed Italian restaurant are getting a little closer to your palate. And pantry.
A new consumer goods brand, Carbone Fine Food, will launch with a line of restaurant-quality pasta sauces, available to consumers on the East Coast. Years in the making, Carbone’s first direct-to-consumer venture will allow consumers to now experience the Michelin-starred Italian restaurant in their homes.
Created by Mario Carbone, Rich Torrisi, and Jeff Zalaznick—co-founders of global restaurant company Major Food Group—the sauces are available in three varieties: Marinara, Arrabbiata, and Tomato Basil . While typical packaged tomato sauces simply mix tomato paste with dehydrated ingredients in a process lasting only eight minutes, Carbone’s Sauces highlight fresh ingredients and take approximately one hour to produce.
Each variety is made in small batches, using Italian tomatoes picked at peak ripeness—just like at the restaurant, whose outposts in Manhattan, Miami, Las Vegas, and Hong Kong draw consistent crowds and acclaim. Carbone’s team of chefs has overseen the entire production process, painstakingly testing hundreds of iterations to ensure that the jarred sauces meet their standards.
“Creating staple sauces for the home cook that possess the craft we’re known for has been a goal for some time,” said Mario Carbone. “The challenge was to create a product that would not only cut down cooking time but also truly deliver on the promise of unequaled flavor, and we can now say that that’s exactly what we’ve done. We couldn’t be more excited—and there’s much more to come.”
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Seeing fans and aspiring Carbone diners cook Carbone’s recipes at home also inspired Carbone in the development process.
“It’s been exciting to see so many people recreate our recipes at home over the years. This got us thinking about the ways that we can bring the Carbone dining experience into more homes, especially in areas where we don’t have restaurants,” Carbone said.
The branding of the sauces is adapted from familiar beloved illustration that adorns the menu at Carbone. To produce it, the MFG Co-Founders originally commissioned visual artists McDermott & McGough to depict the storefront of the Greenwich Village restaurant just as it would have appeared in 1958, paying homage to the history of New York City and the glamorous era of dining that inspired the concept. Some may notice that the three gentlemen standing on Thompson Street are Zalaznick, Carbone, and Torrisi themselves.
Carbone Fine Food products will be available direct-to-consumer on Amazon and CarboneFineFood.com, as well as Stop & Shop locations in New York, New Jersey, Connecticut, Massachusetts and Rhode Island, with plans to expand across the Eastern Seaboard in the coming months. Carbone sauces retail for $8.99 per 24oz jar.